Why do we do this?! Mostly because we love punishment. We’re all going to hell so think of it as training for an eternity of damnation. But more immediately, all of us are music die-hards. We have heated arguments on what the greatest band or genre might be, but we all agree on what looks good and how it should be expressed. Metal videos have bad cliches as well as good ones – we like to avoid the bad and deliver the good.

For us, this is as much about creating the kind of visuals we’d enjoy watching as fans. We know what works and like to help our clients understand the difference between killer and kitsch. As lifelong fans and participants in the metal underground, our aim is to reproduce and advance the techniques and artistry of the golden years of our music (the 80s and 90s). 

We remember the age of VHS documentaries, Headbanger’s Ball and rare, degraded footage, the feeling of discovery and adrenaline on the hunt for the next greatest album. We remember Tom G. Warrior in his corpse paint and deathly frock, leering into the crowd to deliver the one word that exploded our universe. The word… 

UGH!! 

(And yes, we are morbid.)